Brand Fertilizer
A boutique brand and marketing strategy consultancy focused on helping startups and small businesses grow.
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About Samantha
Samantha is a seasoned marketing strategist with experience at leading agencies in New York and London. She’s partnered with B2B and D2C brands across apparel, skincare, generative AI, recruitment, luxury, CPG, pharmaceuticals, and more.Her strength lies in positioning brands for sustainable growth—whether startups, small businesses, or enterprises. Samantha holds an MBA with a specialization in Brand Management from NYU Stern and an MA in Visual Culture from University College London. Passionate about measurable impact, she founded Brand Fertilizer to help brands thrive
Email: samantha@brandfertilizer.com
About Us
The Brand Fertilizer Approach
Business brings endless choices—with costs and complexity. It’s easy to lose focus on what matters: sustainable growth and a distinctive brand. The myth? Marketing must be flashy and “disruptive.” It doesn’t. Real impact comes from clear, untapped opportunities.
Our “crawl, walk, run” approach begins by building a strong foundation and solidifying a cohesive brand—through deep research across industry, market, and competitors—before scaling with smart, practical strategies that solve real challenges and drive lasting growth.
Our Approach
Business brings endless choices—with costs and complexity. It’s easy to lose focus on what matters: sustainable growth and a distinctive brand. The myth? Marketing must be flashy and “disruptive.” It doesn’t. Real impact comes from clear, untapped opportunities.
Our “crawl, walk, run” approach begins by building a strong foundation and solidifying a cohesive brand—through deep research across industry, market, and competitors—before scaling with smart, practical strategies that solve real challenges and drive lasting growth.
Hear From Our Clients
"AVI is a premium apparel brand. Samantha wore many hats and was able to contribute to different areas of the business from marketing to sales to copywriting which she did a terrific job at. Having a wide skillset is key in a startup and that is where Samantha added the most value."
Aviel Malka
Co-Founder and President of AVI
"Samantha did an outstanding job guiding us through brand building, market analysis, competitive edge discovery, and website optimization. Her ability to research and organize everything so clearly and concisely in such a short time is truly impressive. Her recommendations were incredibly insightful and actionable, showing a deep understanding of our needs. You can tell she really cares about her clients and is super responsive too."
Jill Chen
Co-Founder and CEO of Joystory.ai
"Samantha at Brand Fertilizer was an incredible help in developing and strengthening my brand. Her expertise in marketing and strategy was evident throughout the process, and her step-by-step guidance made everything so much clearer. She helped me refine my brand identity, from organizing my messaging and clarifying my mission statement to implementing strategies that aligned with my goals. While we also worked on improving my website, her real focus was helping me create a cohesive and authentic brand. I’m so grateful for her insight and highly recommend Brand Fertilizer to anyone looking to take their business to the next level."
Kristen DeLima
Founder of Crown Dog Training
